Franco Moschino started in Italy in 1983. The designer quickly became famous for his eccentric designs. When he died suddenly, his assistant, Rossella Jardini, took over the creative direction of the company. The brand has different lines within the collection: Moschino, Mochino Cheap & Chic, Love Love and Moschino Jeans. The brand has clothing, fashion accessories, jewelry, motorcycle helmets and cosmetics and perfume. They even have a hotel, which is located in Milan and opened in 2009 with the name “Maison Moschino”.