The perfume house Acqua Di Parma was founded in the Italian town of Parma in 1916. In the 1930s it gained popularity and became the cologne of Hollywood artists such as Ava Gardner, Cary Crant or Audry Hepburn. The perfumes Acqua Di Parma and Acqua di Parma Blu Mediterraneo are a symbol of freshness, modernity and Mediterranean.