The Spaniard Antonio Puig started in 1914. But it was not until 1922 that he produced his first article, Milady (first lip pencil made in Spain). In 1940 he launched Agua Lavanda Puig, made from national products. A few years later, Antonio Puig leaves everything to his 4 sons. In the 60s they expanded abroad and start collaborating with famous designers such as Carolina Herrera. Since the 1990s they have been making fragrances for designers, actors, actresses and singers.