Hugo Boss Alive Eau de parfum is inspired by living life to the fullest and finding their own way, Boss Alive empowers women to find their way to success. Contemporary and confident, with a blend of soft and bold notes, the Boss Alive fragrance leaves a trail of positive energy. Sparkling top notes of apple and plum radiate optimism, while a powerful floral heart of sambac jasmine reveals radiant femininity. The contrasting base combines woody notes with a magnetic vanilla absolute, providing comfort and confidence.