Kenzo was founded in 1970 by Takada Kenzo. He opened his first store “in Paris" Jungle Jap "”. He was very successful because he used different materials and his fashion shows were also different, such as fashion shows on horseback, even once on an elephant. In 1988 he presented his line of women's perfumes and in 1991 released his first men's perfume. Many successful fragrances including the bestseller "Kenzo Flower".